Knowledge of branding is a vital tool as a graphic designer as we need to make informed decisions on why we would use a certain aspect in design. We were asked to think of all the brands we could that used an animal in there branding. Me and my partner thought of:
- Puma
- Jaguar
- Lloyds
- Slazenger
- Ferrari
- WWF
- RSPCA
- Sea world
- Holister
- Stork Butter
- Fox’s biscuits
- Lacoste
- Chameleon Pens
- Nandos
- American Mastercard
- Polo
- A&F
- Build a Bear
- Ralph Lauren
- Peppa Pig
- Jaegermeister
- Kraken Whiskey
- Paington Zoo
- HMV
- Whiskers
- Penguin Books
- Penguin Chocolate
- Red Bull
- Lion Bar
- Frosties
- Coco Pops
- Corn flakes
- Aussie shampoo
- Birds eye
- Camel Cigarettes
- Haribo
- Pom Bears
- Fox’s Sweets
- Mousetrap
Once our ideas were down we had to make a short presentation on six of the brands that we thought of. Out of our forty we chose, Stork Butter, Pom bear, Ralph Lauren, Twitter, Jaegermeister and Corn Flakes. We thought we would pick a variety so then we would have a deeper research pool. Below is screenshots from out presentation with the information that we found out about the brands.