Visual Communication

Visual Communication.

Symbols and Semiotics.

Symbol:

“Symbol” is a colossal word. In religion, literature and art, symbolism has fascinated thinkers and believers writers and artists down the ages.

What is meant by the word symbol?

In Greek the word logo means word.

A logo can be multiple things such as a crest, badge, seal or emblem all can be referred to as symbols.

What makes a symbol effective?

  • Relevant
  • Appropriate
  • Practical
  • Memorable
  • Distinctive

Abstract Symbols

During our lecture we looked at different logos that were considered abstract.

Abstract logotypes are also used to portray animals. Using simple shapes you can achieve these minimal looks with ease. Below are examples of brands that use animals in an abstract way.

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