Visual Communication

Adobe Illustrator Introduction

Adobe Illustrator

Within branding you will need to make logo and emblems that is where Illustrator comes in. Illustrator is used to create logos emblems symbols or as in the title even full artistic illustrations. Illustrator is rubbish at editing photos, that is what photoshop is used for.

Vector and Raster.

Vectors are a mathematical shape based object. Raster images are pixel based. Resizing a vector means that the shape can retain a high quality no matter how big you scale it. A raster image however will distort and become more and more pixelated as you scale it up.

PDF is what we should be saving work as within Illustrator  we could also rasterise something and that is converting it to a pixel based image. SVG Scalable vector graphics is a format that is used for web and app formats.

Shapes and Bezier curves

Illustrator doesn’t use pixels to build artwork, but instead uses shapes made from anchor points and bezier curves.

Tools of the trade.

Selection tool (black arrow) selects entire shapes or group objects

Direct selection tool (white arrow) selects individual shapes (even within a group) or selects anchor points

Pen tool. The best tool used to draw shapes.

Illustrator was set as essentials… set to layout for the best variety of tools.

Align and Pathfinder

Pathfinder is one of the most important tools in Illustrator it allows you to merge shapes and cut shapes out of other shapes.

Using these techniques we created shapes. I enjoyed this because it was a playful exercise and very light hearted whilst still teaching us the fundamentals.

Screen Shot 2017-01-05 at 19.22.43.png

Using our knowledge of these tools we were then set a task of making a self portrait using shapes and the pen tool. My outcome looked like a Play Mobile toy but I enjoy the simplistic look to it.

Screen Shot 2017-01-05 at 19.26.53.png


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