For our first interdisciplinary we were given “Design for social change”. In a group with Betsy, Fiona, Katie, Hope and Jenna we tackled the topic of school children leaving secondary education with the ability to read and write. Shockingly only 82% of children can! This was appalling in my opinion as reading and writing is such a basic tool and one that you benefit from without realising.
Exploring these ideas we came up with a fear campaign. We would exploit the idea of be illiterate in a shocking and yet humorous way.
“A ritten contract” was our first piece where we had a phone contract that was “ritten” with multiple mistakes to show how you need to be able to write to come across within a company. The chance of being employed when you can not write is extraordinary slim. Once again on the piece we signed it with an “X” to symbolise the person on the receiving end is also illiterate and in a sense is being signed up to anything. If it was written it could be demanding anything but they wouldn’t know any different from what they have been told. Taking advantage of someone when they are as venerable as someone who cannot read or write is a surprisingly simple thing to do.
“Bon Cavity” is a more humorous approach with a deadly message. It may appear to be an ordinary sweets packet and a child leaving school could possibly recognise the packaging and branding of Haribo. It’s almost immediate to a viewer that can read to see that it says “POISON” on the packet with the tagline of “makes your ears bleed, Makes your eyes melt, Makes your throat burn”. Now if you can’t read it says nothing. They could presume that is says “Haribo” and they would consume the deadly sweets.
Our final piece was “Social Medi-duh”. We set up a dummy Twitter account and filled it with tweets from a character we created that was maybe not illiterate but was close to. The lack of knowledge they had can be reflected by the tweets they made including; “ive got a c in meths” obviously spelt wrong and it then reflects the writer in a negative light.
Overview of “Design for Change”
For our first experience I enjoyed making an outcome that we could present to our fellow peers. Being able to explore a problem and to be humorous is always an enjoyable experience for me. The general freedom I assume is what I could be faced with in the future as a company or client might not have a set idea in mind so this exercise helped me in the way of idea generation and how to present work. I wish that we could’ve been shown more into making a campaign as that is what it seemed to focus on more than using camera equipment, which is very helpful nonetheless, it just seemed like a skill or subject we didn’t necessarily used. If I were to tackle this again I would definitely look more into campaigns to give myself a better knowledge on how other companies have executed it.