Type and Image

Icons, Isotypes, Symbols and Semiotics

Icon:

Resembles it’s referent. Something that looks like the thing in real life. This refers to it and is not a direct reference.

Index: 

Associated with its referent.

Symbol: 

Associated only by convention. For example the warning sign below. There is no actual danger in that image because it is only an image. We’ve culturally learnt that and it’s meaning.

triangular-warning-sign_318-48774.jpg

Pictogram:

An image that represents an object.

firefox-logo-pictogram

Ideogram:

Represents a complete idea of concept.

image003

Rebus:

An image that represents a sound. For example the IBM by Paul Rand.eb1e7_Rand_rebus.png

Phonogram:

A symbol that represents a sound of a letter.

pala

Culture Jamming: 

Commentary and/or parody. A famous example of this would be Jonathan Branbrook.

adbusters_absolut_impotence.jpg

Using well known symbols and submerging with a comical twist. This image is a personal favourite of mine as it shines a light on the use of alcohol and impotency and by using a unusual and phallic texture it portrays it into one image.

Logo:

Pictoral. A picture that represents a company.google_2015_logo_detail.png

Logo type:

A logo compromised entirely of typography. These are some famous examples including NASA (The National Aeronautics and Space Administration) and Disney.

41b4d1c9fcbca035ef9849e8f1e41d01.gif

 

Isotypes:

Gerd Arntz

large_isotype

 

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