- “88.2% of statistics are made up on the spot.” – Vic Reeves
- Five out of four people have troubles with fractions.
- Visualise data, explain complex information in a digestible form. We remember things in smaller chunks.
- Clarity and comparison. Scale has importance.
- Play with humour.
- Choose the right data to make your argument.
- Icon and Symbols and some more.
- Rhetoric, the art of effective or persuasive speech.